Traditionally trade shows have been a great platform to
market your product, business, and services. The value and benefits in real of
these trade shows come up through the cycle of social media marketing like
webinars, video conferences, Google hangouts, internet technology, online
promotions etc. Marketing has changed massively after the internet came into
the picture but having to see the product in real and get to comprehend the
services face to face makes a better impact and this is where the trade shows
play a great role and provide sound benefits to the seller.
If done right, trade shows create lasting impressions on
people. The main logic behind doing a tradeshow is to present your product to a
variety of customers physically and engage them in interaction about the
services you provide. There are various ways through which you can attract
people towards you like interactive games, goodies, sales collateral, contests,
giveaways etc. Also, you can enroll the customers by taking their business
cards or doing some activity online. This is going to help you in multiple
ways, one you’ll get more engagement and crowd, and second, you will have
potential customers.
If you boast about influencing a decision, nothing comes
close to face to face interaction and that is possibly best in trade shows
where you get all kinds of attendees. Meeting someone in person always helps in
closing the deal quicker and the probability is always higher. It also depends
a lot on your selling and engaging skills.
A trade show if not anything else, will most definitely provide
you with potential leads. Ask for business cards during the interaction with
people, or while you are planning to have contests or games, get people
enrolled after them giving their number or cards. Each person you come across
is a potential customer. And make sure you let them know that you are going to
get back to them and how great it was interacting with them. Follow up
immediately after you are done with the event so that the memory is still
fresh.
With every trade show, there is a certain kind of audience
that is attracted to the trade fair because it is concentrated on a similar
line of focus. And this makes sure that you get the right kind of exposure to
attract the audience who is going to be interested in your work. Whenever you
enroll for a trade show, always have something to sell on your table. No matter
if it is one product or a variety of products on offer, just don’t leave your
table empty. Your opportunity to bag a customer should not go just because you
had nothing to show.
The best thing about being in a trade show is that this
method of marketing is really cheap. Be it a local or a multinational, everyone
is going to have the same customer base in a trade show like for example if it
is a Jewelry Exhibition, there are going to be companies from all the classes
and also the attendees from all levels, everyone on one single platform. A
relatively unknown business can also earn a lot o leads through trade fairs.
No matter what is the size of your business, the benefit is
definite in some or the other way. There is no marketing process that can offer
you a promotion of this sort. So even if there are multiple other ways to
promote your business, physically or digitally. There is no comparison to a
trade show.
